Content Marketing Specialist
Our client is looking for a Content Marketing Specialist to join our marketing team and help support brand awareness, lead generation and campaign execution across multiple channels to drive pipeline and revenue growth.
The role involves Identifying opportunities and drive creative ideas for maximising the reach and effectiveness of content so it resonates with specific audience segments and buying stages
* Manage distribution of content across multiple channels
* Nurture leads with personalised email campaigns - creating targeted email nurture tracks and building work flows to drive engagement * Run online events (webinars)
* Help conceive and develop new campaigns and strategies, including personalization tactics and emerging distribution channels, to engage our audience
* Track performance and engagement metrics to optimise distribution strategy
* Collaborate with Sales to design personalised experiences for prospects, including tailored email sequences or personalised landing pages
* Support account based marketing (ABM) efforts by delivering highly customised content for key accounts or industries. Requirements * 35 years marketing experience for a B2B business in the technology/software space (if you have experience of marketing to technical buyers that's even better)
* Ability to optimise content for each channel's unique requirements and audience behaviour * Experience of creating, re purposing and distributing engaging, informative content
* Strong editorial skills to identify key messages worth highlighting, and the ability to tell stories through different formats * Understanding of B2B content distribution channels (LinkedIn, email, industry forums, partner networks, etc) * Experience of marketing automation platforms (we use Hubspot)
* Knowledge of paid distribution strategies such as LinkedIn ads and content syndication * Understanding of marketing analytics and attribution, with the ability to generate insights and recommendations to optimize performance * Excellent English, with great writing and communication skills
* Good attention to detail
* Being comfortable with understanding and marketing a technical product to technical buyers Nice to have
* Experience with technical messaging towards upper middle management audience
* Experience in data integration, ETL, data engineering or data science
* Skills with video creation and editing
* Experience with moderating webinars
* Willingness to learn and experiment with new ideas, formats and channels (such as AI tools)
* Experience in running communities on social media This role could be ideal for you if you are: * Creative, with great writing and communication skills in technology related topics
* Ready to bring new ideas to the table, and carry out experiment * Experienced "doer" in marketing wanting to take on more responsibilities Place
* Central London
* Hybrid (2-3 days in office)